General Data Protection Regulation (GDPR)

As the original permission marketers, our team takes this very seriously, and have to make very few changes to comply. This page outlines our approaches, and we welcome your feedback at [email protected]

We already apply strict policies and practices to protect all of our customers’ personal data, including those promoted by the EU-U.S. Privacy Shield Framework, E.U. Model Clause Principles and the APEC Privacy Principles. Many of those international standards will continue under the GDPR.

We will not rent or sell or share your email with any third party, and we never have. However, we use third party analytics software from Google, Facebook, Ontraport, and Wicked Reports. In some cases, we may place a cookie on your side to enable us to better understand who is visiting our sites and how they use them.

We use cookies to enable you to have a better experience with our workshops and our content. We use those cookies to avoid showing you the same thing twice, for example.

We don’t serve ads to our site visitors using any third-party tools. When we run ads on Facebook, we may use audience data to serve you and people like you ads based on your visits to our sites. Facebook’s Data Policy provides much more information on how your Facebook data is used on their platform

At any time, you can opt out of hearing from us. You can always opt out of the collection and use of your information online. Check out these two resources to help you: YourAdChoices or Your Online Choices

However, since what we’re in the business of teaching, it’s difficult to engage with us without hearing from us. Of course, Seth’s blog and podcast, Akimbo, and other content are free, and you’re welcome to interact with it without subscribing. You can, and always have been able to, use third party tools, RSS or even incognito browsers to interact with our free materials.

What is GDPR?

GDPR stands for General Data Protection Regulation, a new privacy law that regulates the processing of personal data relating to individuals in the European Union.

GDPR strengthens the rights that individuals have regarding their personal data, and seeks to unify data protection laws across Europe.
What does GDPR mean for you?

We’re treating everyone as if they lived in the EU. This means that if you’re reading this, you can:

Ask for a copy of the personal data we’ve collected about you.Unless you’re in The Marketing Seminar or the altMBA, the answer is: Your email address. For students in those two workshops, we only keep data about your actual interactions and engagement in the seminars.
Request that we stop sending you direct marketing messages. This is as easy as it has ever been. Unsubscribe/stop following, and we’ll stop. Our goal is simply to keep our promise, not to profit from your data.

We use Ontraport and Feedblitz to carry our email messages, and we’ll work with them in removing your name (and there’s an unsubscribe button in every email). Any texts can be stopped immediately via our text interface. All credit card processing is done with Stripe and we never see your data.

We work with many of our students in software like Zoom and Slack, and in those cases, a large amount of identifiable data is created and collected as part of the learning process. At any time, you can choose to no longer participate in the workshop, but your work prior to that point becomes a permanent part of the work that’s created by the group.

We’ll continue to educate, inform and work with our readers and students the best we can, and will update this page from time to time.